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Frugal Business Tools

Helping you find the right software to run & grow your online business … without spending a fortune.

Make money more easily from your online business​

(without your profits getting eaten up by expenses)

Sales & Marketing

  • Proposals & payment tools
  • Webinar & video recording
  • CRM & sales pipeline tracking


  • Project management tools
  • Delegation & team organization
  • E-mail & social media software

Admin & Operations

  • Bookkeeping & accounting
  • Meeting Scheduling
  • Time management & productivity

You wanna run your business

not waste time testing expensive software

This site is software & tool recommendations for solopreneurs & small businesses, primarily online service & training business. Because your software budget line item shouldn’t exceed your profits, and your tools should help you maximize your time, increase sales, and retain clients. Flatlay-Navy-Blue-SG-121-Pixistock19-scaled

We’ve made the mistakes

so you don’t have to

Our team & contributors have invested thousands of dollars in disappointing software that overpromised and underdelivered, or that didn’t play well with other tools, or that had shiny sales pages but was held together by duct tape. We’ll share the Good, the Bad, and the Ugly of software for online businesses.

Tools should make your life easier

not make you cry in the shower

Just because we love testing software doesn’t mean we expect you to enjoy learning all the functionalities of every tool you use. When we have to choose between easy or powerful, we’ll err on the side of simplicity every time. Because you want to spend your time running your business, not talking to a Live Chat robot.